welcome to opal
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We build authentic, science-based strategy and identity design for passion-driven businesses. Crafting impactful brands that differentiate our clients in the marketplace is what we do best. Let’s dive deep.
We build authentic, science-based strategy and identity design for passion-driven businesses. Crafting impactful brands that differentiate our clients in the marketplace is what we do best. Let’s dive deep.
Why? Apart from making us decent humans, it drives brand loyalty. Your target audience has no time (or tolerance) for bullshit. The modern customer can smell an inauthentic brand campaign from a mile away—and frankly, they’re repulsed by it. Ditch the old brand practices of yesterday: get to the meat of who you are and what your mission truly is. Then, allow us to help you communicate it authentically and masterfully.
It’s the face you place on your business. The first impression your product or service makes on the world. It unconsciously signals your level of competency and execution. Consumers and investors have a plethora of choices. Good design communicates that you’re the right one.
Instead of over-saturating a page with too many elements, we focus on the details. Because a busy arrangement can dilute your message, we strive to shine a light on it with a cocktail of essential ingredients.
Well-placed minimalism eliminates superfluous fluff that distracts from the meat of your brand. It’s meticulously balanced, satisfying to look at, and leaves you feeling just right. You have something to say—strategic minimalism is the megaphone.
Whether you’re a start-up, a hungry solo entrepreneur, or a well-established company looking for a refresh, we’ll create a beautiful brand identity deeply rooted in strategy that perfectly reflects you, your message, and your mission.
When it’s time to fundraise, we make your pitch deck shine. Having helped many start-up clients garner excitement and raise millions, we provide not only memorable visuals, but more importantly—impactful storytelling.
For those who aren’t sure just how much work their brand or pitch deck needs, we offer audit services. We’ll take a thorough look at where you are to determine what you’re doing right, and what could use improvement.
Sure, we’re obsessed with design—but we love people even more. While we take on traditional clients, we have a strict policy to do no harm. We do not work with corporate clients whose ethics blatantly clash with ours (for example, highly profitable companies that are not paying their employees livable wages), or political organizations on the wrong side of history.
“Working with Katie was an absolute pleasure. We opened our seed round last week, and every single VC firm and family office I’ve talked to has complimented me on the quality of our deck, which is a testament to Katie’s vision and the quality of her work. I could not be more pleased with the results. If you’re planning an equity raise, you must hire Katie.”
“We were seeking effective collaboration on a unified vision, yet independent and creative work once decisions were made - and that’s exactly what we got with Opal Branding. Katie did the work to understand the desired goals of our new brand, then made it come to life in such a defined, polished, and revitalized way. Now, our company has the brand we knew it deserved and is helping us achieve an elevated and truly differentiated place in our market.”
“Katie provided the most beautiful deck. She made sure she understood what I was looking for by asking great questions, and the process was seamless. I’m extremely happy, and have already started sending the deck to potential investors. Thank you, Katie! If we get our funding goal, it’s a big thanks to you.”
“When we started our digital marketing agency, we didn’t have the capital to invest in the branding we wanted. This left us not confident in our brand and not portraying what we wanted to. Fast forward to today, we’ve invested in brand elements with Opal and couldn’t be happier. Wow, just wow. Opal Branding really knows what they are doing, and their attention to detail is unmatched. Looking back, I wish we invested in Opal from the beginning.”
“I worked with Katie and Opal Branding for my company’s branding identity and pitch deck. It was an astounding experience. She and her team rocked on both projects. Her creative design and clear voice for my social enterprise will go a long way in defining its success.”
“Ours was a herculean task of creating visuals for so many abstract concepts. It's hard work to come to a great visual for an idea. I've burned a lot of hours of my life doing that for slide-decks and UI icons. This was a tremendous creative load completed with great precision.”
“Katie is an absolute wizard! I'm so glad to have found her. Her communication and workflow were super efficient. She brought our drab deck to life. The lady is on point. We absolutely love our deck and can't stop staring at it!”
Branding through authenticity.